The Weisse Arena Gruppe is an integrated service company in the tourism and leisure industry in the canton of Graubünden in Switzerland. The company is responsible for marketing the destination Flims Laax Falera and positions its leisure offers year round under the two brands Flims and LAAX.
The company includes a mountain ropeway company, various hotels and restaurants, sports and rental shops, a ski, snowboard and bike school as well as a management and construction company.