We inspire our guests with passion and quality service while focusing on simplicity. Skiers, snowboarders and freestylers enjoy unforgettable experiences in our resort.
The group includes a cable car and lift company, hotel and gastronomy businesses, a sports equipment sale and rental business, a ski & snowboarding school and a management company. Weisse Arena Gruppe is also responsible for marketing the Flims Laax Falera tourist destination. The names LAAX and Flims are used for brand positioning of the winter and summer programmes respectively throughout the year.
The brands of Weisse Arena Gruppe are synonymous with unforgettable holiday experiences and a special feel-good factor. Under the auspices of brands LAAX and Flims are an array of gastronomy and sport & entertainment brands offering guests everything for enjoyable holiday experiences in Flims Laax Falera.