The Weisse Arena Group attaches major importance to innovative solutions. We intentionally set ourselves ambitiously high targets because they should be real challenges. Only genuine challenges motivate and drive us on to give our best.
The htr hotel revue together with hotelleriesuisse awarded Reto Gurtner the Milestone – Switzerland’s highest award in the tourism industry, for his life’s work. The Milestone jury presented him with this award in recognition of his decades of involvement in the LAAX resort, as well as the constant drive for innovation. He introduced the concept of resort thinking in Switzerland, successfully implemented a wide range of innovations and planned many additional projects.
Every year, the World Ski Awards select the world’s best ski resorts in a decision reached by both a jury and a public vote. The resort is once again one of this year’s winners, with two accolades: World’s Best Freestyle Resort and, for the rocksresort, World’s Best Green Ski Hotel. The resort also achieved top-three placings in the Switzerland’s Best Ski Resort, World’s Best New Ski Hotel (for the Riders Hotel) and World’s Best Ski Company (for Weisse Arena Gruppe) categories.
LAAX also achieved two category wins at the Best Ski Resort Awards 2018 ceremony in Innsbruck. The LAAX School was voted best ski school in the Alps. It is one of the few ski schools not to belong to the Association of Swiss Ski Schools, instead working with a concept developed in-house featuring the successful Ami Sabi figure.
LAAX is now set to defend the title of Best Snow Park for the fifth time in a row, while in the Rent & Sevices category, second place went to LAAX Rental. The Best Ski Resort awards are made in a selection of different categories every two years in. The winners are chosen following a survey of around 46,000 direct customers across 55 Alpine ski resorts.
Once again, LAAX won the World Ski Awards and prevailed against well-known international competitors. For the second time in a row LAAX wins the international award as “World’s Best Freestyle Resort” and the national award as “Switzerland’s Best Ski Resort” goes to LAAX for the fifth time. In the new category “World’s Best Green Ski Hotel”, the rocksresort was able to take first place due to its responsible use of resources and the environment.
At the “Best of Swiss Web Award 2017” Weisse Arena Group wins the silver medal in the category “Online Marketing” with the “INSIDE LAAX” App.
Weisse Arena Group receives bronze at the “Swiss Digital Transformation Award 2017” in the category “Large Companies”.
The Weisse Arena Group wins the “GfM Marketing Prize 2016”, with its Marketing activities, which was awarded for the 32nd time in Zürich.
LAAX wins the “Solar Prize 2016” in the category of “institutions”, with its integrated PV Systems for the sustainable Operation of chairlifts and buildings.
Weisse Arena Group wins the “European Solar Prize Award 2016” in Barcelona for its outstanding commitment to renewable energy.
LAAX has won at the “World Ski Award” in Kitzbühel in the category as “World’s Best Freestyle Resort”.
For the 4th time LAAX has won at the “World Ski Award” as “Best ski Resort in Switzerland”.
For the third time LAAX has won at the “World Ski Award” as “Best ski Resort in Switzerland”.
LAAX has won for the second time in a row at the “World Ski Awards” as “Best ski Resort in Switzerland”.
Reto Gurtner will be honored in Person at the “World Ski Awards” for his Services to the ski tourism in Europe with the “Outstanding Contribution to Ski Tourism 2014”.
LAAX is again Champion of the customer satisfaction Survey of Mountain Management and awarded as “Best Ski Resort Award” in the category Fun & Snowpark.
LAAX wins at the “World Ski Awards” in the category as “Best ski Resort in Switzerland”. This important Award of the travel industry honors outstanding achievements in ski tourism and it is part of the World Travel Awards.
At the “Best of Swiss Web Award 2013” Weisse Arena Group wins the silver medal in the category as “Business Efficiency” with the mobile Website LAAX 2.0 Mobile.
Flims Laax Falera is recognized for its outstanding achievements in the field of accomodation. Flims takes second place at the “Swiss Holiday Home Awards”.
LAAX is awarded at the “Best Ski Resort Award” in the category Fun & Snowpark as part of the large-scale study of Mountain Management.
The Flims Laax Falera Destination is awarded as the “Families Welcome” seal of approval by the Swiss Tourism Board.
Laax Mobile is different from the other destinations because of its unique and very original designs. LAAX secures second place at the second “GLOBONET e-Tourism Award”.
Weisse Arena Group wins at the “Best of Swiss Web Award 2012” in three different categories. The Project of mobile Websites laax.com wins Gold in the category “Usability” and bronze in the category “Creation”. The Project LAAX+ is awarded silver in the category “Innovation”.
Reto Gurtner, CEO of Weisse Arena Group, receives at the International Tourism Symposium in Zermatt the “Crystal Tourism Award”. The Award pays tribute to innovative entrepreneurs that contribute to the economic development of alpine regions.
Rocksresort wins “theALPS Award 2011”. The Award recognises excellent tourism projects in the European Alps that are synonymous with innovation and sustainability.
The LAAX brand wins over the admiration with its presence on the most important social media platforms and a very focused market image. LAAX secures third place in at the first “GLOBONET e-Tourism Award”.
At the “Best of Swiss Web Award 2011”, laax.com is awarded for the bronze seal in the category “Online Marketing”.
Prestigious British magazine “Wallpaper” awards rocksresort with a “Wallpaper Design Award” in the category “Best New Ski Resort”.
rocksresort is on the shortlist at the “European Hotel Design Award” in the category “Suite”.
Facebook action “LAAX – 50 friends for free” receives bronze at the “Swiss Dialog Marketing Award” in the category “Electronic Media”.
LAAX is awarded as “Best Park Resort Deutschweiz” in the “Whiteout Swiss Snowboard Awards 2010”.
Weisse Arena Group wins the “Corporate Communications 2009 Award” for the LAAX brand.
The Flims Laax Falera destination is awarded for the “Families Welcome” seal of approval by the Swiss Tourism Board.
At the “German Dialog Marketing Award”, Weisse Arena Group is awarded silver in the category “D-A-CH” for marketing of the rocksresort.
www.rocksresort.com receives the silver seal at the “Swiss Web Award 2009” in the category “Creation”.
At the “Swiss Web Award 2008”, laax.com is awarded with the gold seal and silver seal in categories “Online Marketing” and “Creation” respectively.
At the ski region check on “www.snow-online.de”, LAAX emerges victorious in category “Best Freestyle Potential”.
“www.skigebiete-test.de” awards LAAX the highest accolade – “TOP Ski Region”. Only 16 of the 180 ski regions tested across the world receive this rating.
The ADAC SkiGuide and ADAC travel magazine SKI 2008 award LAAX top spot in category Snowpark. The wide range of facilities on offer for snowboarders and freeskiers was decisive in LAAX being recognised as a TOP ski region. The expert jury called LAAX an “unusually diverse snow paradise“.
Weisse Arena Group wins the “B.E.S.T. 2005 Brand Award” in the category “Innovation”. Once a year, branding and marketing professionals award the “Brand Excellence Swiss Trophy” to successful Swiss brands.
The Hotel Riders Palace is awarded the “Milestone Switzerland 2002” tourism Oscar.
Reto Gurtner, chairman of the board at Weisse Arena Group, receives the “Entrepreneur of the Year“ award in the Service sector from Ernst & Young.