Everything from a single source

The business model of Weisse Arena Gruppe is unique within the Alpine region. Simplicity and quality of service for the guest are given uppermost priority by Weisse Arena Gruppe. With its five fully owned subsidiaries, the group is able to offer guests everything they need for their holiday – from a single source.


LAAX Homes

The Weisse Arena Gruppe is up to 70% invovled in the LAAX Homes enterprise

LAAX Homes works with holiday homeowners to manage their home efficiently and maintain its value. This spares the owner the work involved in the rental administration and maintenance of their home. Focus is set on working together with the homeowners to ensure that their desires are fulfilled. LAAX Homes is a reliable local partner, collaborating with homeowners to improve their chances of getting bookings for their holiday home and increase their rental income.

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Weisse Arena Bergbahnen AG

Bahnen, Pisten, Rettung

With 66 on the permanent staff and about 143 seasonal workers in winter, Weisse Arena Bergbahnen AG operates and maintains a total of 28 cable cars and lifts capable of transporting 44,190 people an hour. Also under its remit are operation of the artificial snow cannons on, and preparation of, the 60 pistes and the parks and pipes. Furthermore, the rescue service, maintenance of the entire infrastructure and lift ticket sales are under its auspices.


The Weisse Arena Group holds 61.6% of the construction company rocksresort.

The construction company rocksresort was founded for the construction of rocksresort. rocksresort, a member of Design Hotels™, features a multiple-award-winning architectural and design concept. Eight cubeshaped buildings made from solid Valser quartzite host 121 stylish and comfortably furnished four-, six- and eight-bed apartments. They are available for rent or purchase.

Weisse Arena Gastro AG

Hotels, Restaurants, Bars

Weisse Arena Gastro AG runs over 22 catering outlets and 5 hotels on mountains and down in the valley. From cosy cafés to exclusive gourmet restaurants, the broad culinary diversity of Weisse Arena Gastro AG is truly inspirational. The 5 hotels have a total of over 1400 beds. 420 people are employed by Weisse Arena Gastro AG during the winter season.

Weisse Arena Leisure AG

Renting, Shops

The 45 employees of Weisse Arena Leisure AG run a total of 7 rental stations and shops at three locations in the valley and two in the ski region. For improved service and convenience, a total of 2,132 drop-off points for ski and snowboarding equipment are available to visitors at lift stations Flims, Laax and Falera. In summer, the Boarderworld team takes care of all aspects of biking.

Mountain Adventures AG

Ski school, Snowboarding school

The ski and snowboarding school is run under the auspices of Mountain Adventures AG. With around 340 ski instructors and 92 snowboard instructors, Mountain Adventures AG is the largest winter sport school in the entire Alpine region.
Over recent years, Mountain Adventures AG has been systematic in developing new products for the strategically important target groups of Weisse Arena Gruppe. The successful “Ami Sabi im Schneewunderland” concept for children’s tuition has been developed in collaboration with songwriter and author of children’s books Linard Bardill. The Freestyle Academy, Europe’s first indoor freestyle arena, has been in place since December 2010 and is a new product for young freestylers and families who enjoy sports.
Mountain Adventures AG is also responsible for organising and holding international snowboarding and freeski events.

Mountain Vision AG

Marketing, IT, Finance, Human Resource

As a management company, Mountain Vision AG delivers services for all operative businesses within Weisse Arena Gruppe, and partly also for external businesses. The workforce of 60 assumes the Sales and Callcenter, Marketing and Communication, Information-offices, Personnel, Accounts, Environmental Management and Administration functions.